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Rheology Modifier

Rheology Modifier can contribute to the improved stability and extended shelf-life of formulations. By modifying the flow properties and viscosity, these additives can inhibit sedimentation or settling of particles, pigments, or other ingredients within the formulation. This property helps maintain the integrity of the formulation over time.

Rheology Modifier

Organophilic Clay For Oil Drilling Mud

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Organoclay For Solvent Based Paint

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Organoclay For Water Based Paint

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Organo Bentonite For Grease

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Organoclay For Cosmetics

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Organoclay For Inks

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Solvent Based Organoclay

Water Based Organoclay

Organophilic Clay

Drilling Grade Organophilic Clay

Paint Grade Organoclay

Grease Grade Organoclay

Cosmetics Grade Organoclay

Ink Grade Organoclay

Rheology Modifier

Rheology Modifier

What is Rheology?

Rheology Modifier is the science of flow and deformation behavior of materials. Rheology can change depending in temperature, applied pressure, or stress levels. It is a study of how substances respond to external forces and how their physical properties change as a result when they are put on stress forces.

The field of rheology is essential in understanding the flow characteristics of different materials, including liquids, solids, and complex fluids like gels or pastes. By analyzing how materials deform and flow, rheologists can gain insights into their structural properties, internal forces, and response to external influences.

When materials experience stress, such as through shear forces or compression, their behavior can vary. Some materials respond elastically, quickly returning to their original shape once the stress is removed. Others may exhibit viscoelastic behavior, combining both elastic and viscous responses, resulting in time-dependent deformation and recovery. Rheology is particularly important in industries such as manufacturing, cosmetics, and oil and gas.


What Are Rheology Modifiers?

Organoclay are essential additives used to modify the flow behavior and rheological properties of materials. These are substances that are specifically designed to alter the viscosity of products in oil or gas, cosmetics, and many more. They are added to a base material to modify its flow behavior and achieve desired flow characteristics.

The rheological properties of a substance are defined as its ability to be deformed, to flow, and to respond to the actions of an external agent. These features include thixotropy, viscosity, elasticity, and behavior that is either shear-thinning or shear-thickening when subjected to shear stress. By incorporating rheology modifiers into a material, we can precisely control and tailor these properties to meet specific application requirements.

Different applications may demand materials with specific flow behaviors. For example, in the formulation of paints and coatings, Organo clay can be employed to achieve the desired consistency, enabling easy application and even coverage.

Some common types include thickening agents, dispersants, emulsifiers, gelling agents, and anti-settling agents. Each type of modifier imparts specific rheological effects to the material, such as increasing viscosity, improving suspension or dispersion, enhancing stability, or enabling gel formation.


Where Are Rheology Modifiers Used?

Rheology modifiers find applications across numerous industries due to their ability to enhance flow characteristics and control the rheological properties of materials. One prominent provider of rheology modifiers is Zhejiang Camp-Shinning, known for their expertise in organoclay and bentonite organoclay rheological additives. While rheology modifiers have diverse applications, they are particularly prevalent in the oil field drilling and paint and coating industries.

In the oil field drilling industry, rheology modifiers play a vital role in drilling fluid formulations. Drilling fluids, also known as drilling muds, are essential for wellbore stability, lubrication, and the removal of drilling cuttings. Organobentonite, such as organoclay additives, are used to control the viscosity and gel strength of drilling fluids, ensuring optimal suspension of solids, preventing fluid loss, and enhancing drilling performance in various geological conditions.

The paint and coating industry is another significant user of Organo clay. These additives are employed to improve the flow and leveling properties of paints and coatings, ensuring easy application, uniform coverage, and the prevention of defects like sagging or dripping. Rheology modifiers help control viscosity, thixotropy, and shear thinning behavior, allowing paint and coating formulations to maintain their desired consistency during storage, application, and drying. By using rheology modifiers from Zhejiang Camp-Shinning, paint and coating manufacturers can achieve precise control over the rheological properties of their products.


Rheology Modifiers with Film-Forming Capability

As mentioned above, one of the main applications of rheology modifiers like organoclay are in paint and coating industry. Rheological modifiers have a very helpful characteristic. It has a film-forming capability play a crucial role in improving the applied hide and achieving a smooth finish in low volatile organic compounds emulsion paints. These specialized additives contribute to the overall performance and aesthetics of the paint.

Film-forming rheology modifiers enhance the ability of the paint to form a continuous, uniform film upon application. They contribute to improved hiding power, which refers to the paint’s ability to effectively conceal the underlying substrate. These additives aid in minimizing the visibility of imperfections, such as surface variations, stains, or previous coatings, resulting in a more uniform and aesthetically pleasing finish.

It also assists in achieving a smooth finish. They help to control the flow and leveling of the paint during application, reducing brush or roller marks and promoting even spreading. By optimizing the rheological properties, such as viscosity and shear thinning behavior, these additives enable the paint to flow smoothly and self-level, resulting in a visually appealing surface with minimal texture or surface irregularities.


Different Types of Rheology Modifiers

Rheology modifiers can be classified into different categories based on their composition and origin. These are natural polymers, synthetic polymers, and inorganic materials.

Natural Polymers

Comes from natural sources. It may be derived from plants, animals, or microbes in the environment. Natural polymers have distinctive rheological characteristics, which qualify them for a wide range of applications due to their versatility. These are some examples of natural polymers that may be utilized as rheology modifiers:

  • Cellulose Derivatives
  • Guar Gum
  • Xanthan Gum
  • Carrageenan
  • Alginates

Synthetic Polymers

Compounds that have been chemically produced and have their molecular structures precisely regulated. In addition, has a broad variety of rheological qualities. Here are examples of synthetic polymers as rheology modifiers:

  • Polyurethanes
  • Polyethylene glycols
  • Polyacrylates
  • Carbomers
  • Polyacrylamides

Inorganic Materials

Inorganic compounds mined from the earth. Chemical procedures also allow for the synthesis of these rheological modifiers. Organophilic clay often come from inorganic sources, such as:

  • Organoclay
  • Bentonite
  • Silica
  • Calcium carbonate
  • Attapulgite


Rheology Modifiers Chemistries: Which One is Right for your System?

Choosing the right rheology modifiers can also be a task especially if you are not sure about what chemistry you need in your product. Two common types of rheology modifier chemistries are organic and inorganic. These are the characteristics of each of the following:

Organic Rheology Modifiers

One of the significant advantages of using organic rheology modifiers is their versatility in different formulation systems. They can be incorporated into waterborne systems, where water serves as the primary medium, as well as solvent-based systems that utilize organic solvents. Additionally, they can be employed in solventless systems, which may rely on other mechanisms for dispersion and flow control. This broad applicability makes organic rheology agent highly sought-after in various industries, including paints, coatings, inks, and more.

Polymers, which are included in most organic rheology additive, are long-chain molecules made up of repeating units. A polymer’s viscosity in solution is proportional to its molecular weight. The viscosity of a solution of a polymer grows with its molecular weight. The quantity of organic Organo clayneeded to produce a targeted increase in viscosity may be calculated with more precision because to the linear connection between molecular weight and viscosity.

The ability to accurately control viscosity is a crucial aspect of formulating products such as paints, coatings, and inks. By incorporating organic rheology modifiers with known molecular weights, formulators can precisely adjust the viscosity of a formulation based on the desired rheological characteristics. This allows for better control overflow properties, application behavior, and overall product performance.

Properties of Organic Rheology Modifiers

One notable property of organic rheology modifiers is their ability to reduce or eliminate dripping. This is particularly beneficial in applications where the formulation needs to adhere to vertical surfaces or be applied overhead. The rheological properties imparted by organic modifiers help prevent the formulation from running or dripping.

Organic rheology modifiers can contribute to the improved stability and extended shelf-life of formulations. By modifying the flow properties and viscosity, these additives can inhibit sedimentation or settling of particles, pigments, or other ingredients within the formulation. This property helps maintain the integrity of the formulation over time.

It also often exhibits improved tolerance to electrolytes compared to non-modified formulations. Electrolytes are substances that dissociate into ions in solution and can impact the rheological properties of a formulation. Organic rheology modifiers can help maintain the desired viscosity and flow behavior even in the presence of electrolytes.

Organic rheology modifiers offer the ability to precisely control the viscosity and flow properties of a formulation. These modifiers can increase or decrease the viscosity based on the desired application requirements. By fine-tuning the rheological behavior, formulators can achieve optimal flow, leveling, and coverage properties.


Inorganic Rheology Modifiers

These are typically composed of materials such as silicas, clays, or other mineral-based compounds. These substances offer unique properties, especially organoclays from Zhejiang Camp-Shinning, that contribute to their effectiveness as rheology modifiers to products like drilling oil fluid or paints and coats.

Inorganic rheology modifiers typically display high yield values. Yield value refers to the minimum stress required to initiate flow in a material. The high yield values exhibited by inorganic rheology modifiers allow them to provide structure and stability to a formulation, even at rest.

These are commonly available in the form of powders. This powder form allows for easy handling and dispersion into formulations. In Zhejiang Camp-Shinning, almost all of our products comes in powdered formulations that enables easy dispersion, packaging and transportation.

Properties of Organic Rheology Modifiers

Inorganic rheology modifiers encompass a diverse range of chemistries, including silicas, clays, metal oxides, and more. Each chemistry exhibits unique properties that influence their performance as rheology modifiers. For example, different types of clays, such as montmorillonite or bentonite, can have varying effects on viscosity, yield stress, and thixotropic behavior. The chemical composition and structure of the inorganic modifier contribute to the overall rheological properties.

The particle size distribution of inorganic rheology modifiers can significantly impact their rheological behavior. Finer particles tend to enhance the thixotropic behavior and increase the yield stress, while coarser particles may provide more suspension properties. Particle size also influences factors like sedimentation, ease of dispersion, and the overall texture of the formulation.

Surface treatment involves modifying the surface of the particles to enhance dispersion, improve compatibility with the formulation matrix, or alter their rheological behavior. It can exhibit synergistic effects when used in combination with other additives or modifiers. Formulators may incorporate multiple inorganic modifiers or combine them with organic rheology modifiers to achieve desired rheological properties.


Rheology in Coatings and Role of Rheology Modifiers

All kinds of rheological modifiers can affect the formulation and application of coatings. It directly influences their flow behavior, leveling, sag resistance, and overall performance. Some specific rheology modifiers are specifically designed to control the rheological properties of coating systems, ensuring optimal application characteristics and end-product quality.

Rheology Modifiers for Water Based Systems

Bentonite clay, specifically from Zhejiang Camp-Shinning is the most popular rheology modifier for water-based systems. It is a type of swelling clay that can absorb and retain water molecules, leading to an increase in viscosity and gel formation. Bentonite clay imparts thixotropic behavior to coatings.

Organoclay is a modified form of clay that has been chemically treated to enhance its rheological properties. It is widely used as a rheology modifier in water-based coatings to achieve desirable flow and leveling characteristics. Organoclay offers improved dispersion in water-based systems, allowing for better incorporation and control over the rheological behavior. This product is also available at Zhejiang Camp Shinning. One specific product you may be interested is the CP-EW as a rheological modifier used in water-based paints.

Alkali Swellable Emulsion thickeners are synthetic polymers that can swell in alkaline conditions, resulting in increased viscosity and improved control over flow properties. The gelling grade of attapulgite clay is known for its thixotropic behavior, which means it exhibits a higher viscosity at rest and decreases when subjected to shear stress. Modified alkali swellable emulsions are also one of the water-based rheology modifiers widely used in coatings.

Rheology Modifiers for Solvent Based Systems

Polyamide wax thickeners are widely used as rheology modifiers in solvent-based coatings. These thickeners are derived from polyamides, which are synthetic polymers with a high molecular weight. Polyamide wax thickeners are effective in controlling the flow behavior of the coating, improving its sag resistance, and enhancing leveling properties.

Polyethylene wax is another commonly used rheology modifier for solvent-based systems. It is a synthetic wax that can be incorporated into the coating formulation to adjust the rheological properties. Polyethylene wax acts as a thickener, improving the viscosity and flow characteristics of the coating. It also provides effective control over sagging and leveling, resulting in improved film formation and overall coating performance.

Tetraallkyl ammonium bentonite, like CP-40 organoclay from Zhejiang Camp-Shinning, are specialized rheology modifiers used in solvent-based coatings. These have been chemically modified to enhance their rheological properties. They are particularly effective in providing thixotropic behavior and suspension properties to the coating, preventing settling of pigments or fillers.

Rheology Modifiers for Solvent Free Systems

Polyethylene wax dispersed in xylene is a popular rheology modifier used in solvent-free systems. This modifier consists of polyethylene wax particles that are dispersed in xylene, which acts as a carrier solvent. When incorporated into the formulation, the dispersed polyethylene wax particles contribute to increasing the viscosity and controlling the flow behavior of the coating.

Modified hydrogenated castor oil is another commonly used rheology modifier for solvent-free systems. This modifier is derived from castor oil, which undergoes a hydrogenation process to modify its chemical structure and enhance its rheological properties. Modified hydrogenated castor oil acts as a thickening agent, improving the viscosity and flow behavior of the solvent-free coating.

Positives and Negatives of Rheology Modifiers

There are so many advantages that rheology modifiers offer. They are effective in reducing the dripping and spattering of paints during roller or brush application. By adjusting the flow characteristics of the formulation, these modifiers help improve the control and precision of the coating application process.

They also play a key role in thickening formulations, allowing manufacturers to achieve the desired viscosity and consistency. They aid in stabilizing and suspending active ingredients within the formulation. This is particularly beneficial in formulations that contain pigments, fillers, or other solid particles that tend to settle over time.

Some of it’s negative is not the product itself but how the formulator uses it. Depending on the specific modifier and its concentration, it may alter the way the coating spreads and levels on the substrate. Rheology modifiers may have specific compatibility requirements with other components of the formulation.


Rheology Profiles: Newtonian versus Non-Newtonian/Pseudoplastic

Rheology profiles is the flow behavior of fluids and determining the appropriate rheology modifiers for different applications. One fundamental distinction in rheology profiles is between Newtonian fluids and non-Newtonian fluids, which can exhibit pseudoplastic behavior.

Rheology modifiers can modify the flow behavior of non-Newtonian fluids. The fluid’s stability, application qualities, and performance may all be improved by manipulating the fluid’s shear thinning and viscosity. Rheology modifiers may alter the viscosity of non-Newtonian fluids, making them more or less suitable for use in coating, painting, and manufacturing operations.


Newtonian fluids have a constant viscosity regardless of the applied shear stress. In other words, their flow behavior is linear, and the viscosity remains constant over a range of shear rates. Examples of Newtonian fluids include water, gasoline, and most simple liquid solutions. These fluids follow Newton’s law of viscosity, which states that the shear stress is directly proportional to the rate of deformation or shear rate. The viscosity of a Newtonian fluid can be expressed as a single constant value.


Non-Newtonian fluid’s viscosity and characteristics varies as a function of the shear force applied to the fluid. These fluids exhibit nonlinear flow behavior, which means their viscosity varies dramatically with shear rate. Some non-Newtonian fluids, known as pseudoplastic fluids, exhibit a drop in viscosity with increasing shear rate. This indicates that the fluid’s resistance to flow will decrease when shear stress is applied, leading to a more fluid state.

As you notice, organoclay, bentonite clay and montmorillonite clay from Zhejiang Camp Shinning exhibits a non-Newtonian rheological profile. These organoclay products are specifically pseudoplastic fluids and can be used as a rheological additive in paints, coats, grease, or oil drilling fluid.

Rheology Modifiers Manage Viscosity

As mentioned above, rheological modifiers can manage and control the viscosity of fluids in various applications. These are employed to adjust the viscosity of a fluid system. By incorporating these additives, formulators can increase or decrease the viscosity to meet specific requirements. For instance, in coatings and paints, rheology modifiers can be used to increase viscosity for improved sag resistance, leveling, and film build, or decrease viscosity for enhanced flow and ease of application.

This can also help control the flow behavior of a fluid by influencing its viscosity. In systems where precise flow characteristics are desired, such as inks, adhesives, and personal care products, rheology modifiers enable formulators to achieve the desired flow properties. They can prevent dripping, splattering, or running of fluids during application.

Some rheology modifiers can impart thixotropic or shear-thinning properties to a fluid. Thixotropic fluids exhibit a decrease in viscosity under shear stress, allowing for easier flow during application. They prevent sedimentation, settling, or agglomeration of particles, ensuring uniform dispersion and stability. They can be formulated to work effectively in water-based systems, solvent-based systems, or solvent-free systems, providing versatile solutions for different industries and applications.


Difference Between Rheology Modifiers and Rheology Agent

The phrases rheology modifiers and rheology agents are frequently interchangeable since both pertain to substances or additives that can alter the viscosity and flow behavior of materials. Nonetheless subtle variations might exist in how each one is employed based on specific contexts. Below are some general differences between them:

To be precise, rheology modifiers describe a class of compounds used commonly across numerous material-based industries as catalysts for modifying flow properties. This term covers many categories including but not limited to thickeners, thinners, leveling agents, thixotropic agents and pour point depressants. These essential elements enable improved control over viscosity levels which increase or decrease according to requirements with impact on several functional parameters like pouring rate etc. The benefits provided by these components address essentially specific industry needs needing particular rheological characteristics necessary for improved output performance.



  1. What are the different types of rheology modifiers?
    1. The different types of rheology modifiers are Organic Rheology Modifiers and Inorganic Rheology Modifiers.
  2. What are the benefits of rheology modifiers?
    1. Reduce or add viscosity, sagging prevalence, and sedimentation prevention.
  3. What is the difference between thickeners and rheology modifiers?
    1. Thickeners just increase the consistency of the product while rheology modifiers alter the properties of the material.
  4. What are rheology additives?
    1. Most common types of rheology additives are organoclay, bentonite clay, montmorillonite clay which is available here at Zhejiang Camp-Shinning.
  5. What are the two types of rheology?
    1. The two types of rheology are Newtonian and Non-Newtonian fluids.
  6. What is the purpose of rheology?
    1. It measures the deformation and flow of liquids, which may be gases, oils, paints and many more.
  7. What is the difference between rheology and viscosity?
    1. Rheology is the study of deformation and flow of liquids. Viscosity is the measurement of resistance to deformation or flow of liquids.
  8. What is rheology modifier in drilling fluids?
    1. Any kind of additive that provide viscosity and low shear rates. It is usually added for oil and synthetic based muds for drilling wells.

Rheology Modifier

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